Expert Opinions

Social media is underrated in the pro AV industry. There is data underpinning social media that many forget about—successful brands aren’t putting out content just for the sake of putting out content.

These days, too many salespeople in the AV industry are good at answering their phones and becoming order takers. Is that really selling?

Megan. A Dutta shares some of her favorite business books.

Josh Srago “puts the myth of 5G to bed” and claims that it will be of no real use to the audiovisual industry for the next decade, if ever.

Elizabeth Scozzari discusses the magic of unplugging from technology.

Megan A. Dutta discusses finding a place where everybody knows your name.

SCN's Megan A. Dutta discusses what she is thankful for.

Not every relationship will be a good fit, despite your best efforts. If your client does not fit in with the unique values your company is built on, then there is bound to be friction.

Richard Rutkin of Take1 Insurance discusses why live event professionals need contingency experience and not just standard property business insurance.

Everyone has career milestones, but are you making a big deal out of your achievements?

Megan A. Dutta shares lessons she learned from a post-CEDIA Expo hike.

Esports is exactly what our industry needs right now, and several firms have started to take notice. But are we seeing the real positives that it will bring to commercial integration in the next five to 10 years?

In a business environment, meeting and connecting with people can be fun ... and also bit frustrating at times. Here are networking do’s and don’ts that have proven to be successful.

Megan A. Dutta ruminates on the old adage "If it ain't broke, don't fix it."

Emerging technologies all have a common element—the ability to create, analyze, and react in a world that requires real time-based solutions.

Bradford Benn discusses the power of language and the emotions words evoke.

Ji Shen discusses the challenges of becoming a one-device-to-one-student classroom.