Workplace 2025: HDBaseT Alliance

Effi Goldstein, President at HDBaseT Alliance
(Image credit: Getty Images)

AVT Question: Please share how technologies are helping to reshape the workplace and create user-friendly environments.

Thought Leader: Effi Goldstein, President at HDBaseT Alliance

It’s clear that everyone is working to provide that universally recognized “best videoconferencing solution,” but in truth, there is no one-size-fits-all product to solve such a highly subjective challenge. User habits and expectations are constantly evolving, and meeting spaces and workflows are transforming rapidly.

As more meeting room peripherals become USB3 enabled, selecting the right signal distribution solutions is critical." —Effi Goldstein, President at HDBaseT Alliance

AI is now assisting participants, summarizing discussions, and following up on tasks, reshaping how both in-person and remote communication and collaboration is conducted. However, one thing remains unchanged: fulfilling end-user expectations requires a professional system design that can ensure seamless integration of space, equipment, and connectivity infrastructures. Without careful design, even the most advanced tools may not function as intended.

On the connectivity side, as more meeting room peripherals become USB3 enabled, selecting the right signal distribution solutions is critical. The wrong choices can lead to performance downgrades that can diminish the quality of even the best equipment. With dozens of new HDBaseT-USB3-supported products hitting the market, we can expect to see significant improvements in meeting spaces, including enhanced connectivity reliability, and higher-performance plug-and-play collaborative environments.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn