Top Integrators 2024: Growing Markets

SCN Top 50 2024 Q&A
(Image credit: Getty Images)

Along with the SCN Top 50 Systems Integrators 2024 list, we polled a selection of leading firms on current Pro AV industry trends.

What vertical market has shown the most growth for you in 2024?

Andrea Nicholson, American Sound

(Image credit: American Sound)

Andrea Nicholson, Chief Strategy Officer, American Sound
Healthcare has been American Sound’s most evolving and growing vertical market in 2024. We attribute this growth to our clients reinventing how to maximize the collaboration tools and spaces while rebuilding or updating highly secure network environments. Healthcare, as well as most other verticals, is feeling the pressure to tighten security and fully onboard all AV assets on to their network. By providing this as an IT managed service, American Sound has also grown our remote monitoring and video interoperability services to help support these efforts.

[Top Integrators 2024: Conference Room AV]


David Riberi, LightWerks

(Image credit: LightWerks)

David Riberi, President and CEO, LightWerks
In 2024, education and healthcare have shown significant growth for LightWerks. Institutions in these sectors are investing in advanced AV solutions to improve hybrid learning, training, and telemedicine capabilities. Our work with universities and healthcare providers reflects a strong demand for innovative, flexible, and future-proof solutions, driven by the need for both enhanced in-person experiences and seamless remote connections. Notable projects include our recent integrations at STAAR Surgical and University of the Pacific.


Jeff Stoebner, AVI Systems

(Image credit: AVI Systems)

Jeff Stoebner, CEO, AVI Systems
Early this calendar year, AVI Systems made a significant investment in the public sector market, specifically the K-12 and federal government markets. We’ve seen a dramatic increase in demand from U.S. school districts located in the Midwest and Great Lakes regions, and we expect this trend to continue as schools lean into modern AV technologies found in classrooms, training rooms, and public meeting spaces. In addition, the demand from federal government agencies for conference room solutions and command and control environments has skyrocketed. With our new AVI office in Washington, DC, and a dedicated business development team familiar with how large federal agencies like the Department of Defense and Army Corps of Engineers prefer to do business, we anticipate major revenue growth this year and in the foreseeable future.


Joe Gillis, New Era Technology

(Image credit: New Era Technology)

Joe Gillis, VP of Sales, New Era Technology
The financial services sector has shown the most growth in our organization. As they continue transforming corporate and meeting spaces, we see further opportunities to drive standardized global deployments of collaboration spaces and manage existing infrastructure.


Ashish Maru, Red Thread

(Image credit: Red Thread)

Ashish Maru, Director of AV Technology, Red Thread
We've seen significant growth in the corporate sector. Companies are heavily investing in hybrid work solutions and collaboration technologies to support employees coming back to the office.

[Top Integrators 2024: Managed Services]


Curtis Heath, AVDG

(Image credit: AVDG)

Curtis Heath, President of Business Solutions, Guitar Center (GC Pro/AVDG)
We've experienced the most growth in the higher education, healthcare, and music industry (MI) verticals, driven by relationships and their increased demand for advanced AV solutions.


Bill Chamberlin, Verrex

(Image credit: Verrex)

Bill Chamberlin, VP of Sales and Marketing, Verrex
The corporate market, which has transitioned from a vertical market to a horizontal one affecting all companies, continues to show promising growth potential. As the return to office gains momentum, our clients increasingly prioritize simplicity and end user focus, indicating a positive trajectory for the corporate market.

The financial services sector has shown the most growth in our organization. As they continue transforming corporate and meeting spaces, we see further opportunities to drive standardized global deployments of collaboration spaces and manage existing infrastructure.

Mark J. Pescatore
Content Director

Mark J. Pescatore, Ph.D., is the content director of Systems Contractor News. He has been writing about Pro AV industry for more than 25 years. Previously, he spent more than eight years as the editor of Government Video magazine. During his career, he's produced and hosted two podcasts focused on the professional video marketplace, taught more than a dozen college communication courses, co-authored the book Working with HDV, and co-edited two editions of The Guide to Digital Television.