On Image Matters: Nanolumens

Kurt DeYoung, Chief Revenue Officer at Nanolumens
(Image credit: Getty Images)

AVT Question: Please share your insight on what end users need to know about today’s displays, applications, content, cost of ownership, flexibility, and what to expect from future tech.

Thought Leader: Kurt DeYoung, Chief Revenue Officer at Nanolumens

There are several key aspects to fully leveraging the benefits of LED displays for digital signage. Today’s LED displays offer unparalleled flexibility, enabling vibrant, high-resolution content that can be customized to fit various applications, from advertising in bustling urban centers to informational displays in corporate environments.

The applications of LED displays are vast. They are suitable for indoor and outdoor use, providing dynamic visuals that can captivate audiences in retail spaces, transportation hubs, sports arenas, and more. Their brightness and clarity ensure visibility even in challenging lighting conditions, making them a reliable choice for any setting.

Although the initial investment in LED displays may be higher compared to other technologies, their longevity, low maintenance needs, and energy efficiency contribute to a lower TCO over time." —Kurt DeYoung, Chief Revenue Officer at Nanolumens

Content is king in digital signage, and modern LED displays excel in delivering engaging eye-catching content. With advanced control systems, users can easily update and schedule content, ensuring timely and relevant messaging. This capability supports targeted advertising, real-time information dissemination, and interactive experiences, enhancing audience engagement.

Flexibility is another significant advantage. LED displays can be customized in size and shape, allowing for creative installations that align with the architectural and aesthetic needs of any space. Whether it’s a large video wall or a unique, curved installation, LED technology can adapt to various design requirements.

Total cost of ownership (TCO) is also an important consideration. Although the initial investment in LED displays may be higher compared to other technologies, their longevity, low maintenance needs, and energy efficiency contribute to a lower TCO over time. The innovations in LED technology continue to improve durability and reduce power consumption, making them a cost-effective solution in the long run.

Nanolumens continues to develop high-quality, cost-effective LED displays to serve the needs of various digital signage applications, including both indoor and outdoor. Our products are known for their superior performance, innovative design, and reliability. By investing in Nanolumens displays, businesses can ensure they are utilizing cutting-edge technology that delivers exceptional visual impact while being mindful of budget constraints.

Contributing Writer

Macy O'Hearn has been a contributing writer to AV Technology since 2019 where her focus is working on the Technology Manager's Guides. In addition, O'Hearn has contributed articles to SCN, and is the editor for the 2022, 2023, and 2024 Digital Signage magazine.