On AVoX: Shure

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As part of our AVT Thought Leaders Series on AVoX, we asked Peter Herr, Director of Global Integrated Systems Marketing at Shure to share his perspective on the state of networked AV.

Peter Herr, Director of Global Integrated Systems Marketing at Shure
(Image credit: Getty Images)

AVT Question: Please share insight into the current state of networked AV and control; what you see as barriers to entry; and what advice can you offer on how AV/IT managers can overcome limited resources or a lack of buy-in.

Thought Leader: Peter Herr, Director of Global Integrated Systems Marketing at Shure

The adoption of networked AV systems promises enhanced audio quality, more flexible signal routing, and the efficiency of using the organization’s existing network infrastructure. Together, these benefits make networked AV an attractive choice for corporate, education, and government organizations that need to deliver superior audio and video in a wide variety of room types and respond to changing configurations and needs.

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AV system providers have rapidly enhanced the interoperability between AV components and the network switches that provide the platform for them to work." — Peter Herr, Director of Global Integrated Systems Marketing at Shure

But realizing the benefits of AVoIP requires organizations to have a firm grasp of their network’s topology and configuration. Especially at smaller and mid-size organizations, the time and expertise required to optimize the network to run AV alongside other enterprise applications efficiently and securely places an added burden on IT departments who are responsible for managing the network.

This creates a hurdle that may discourage some organizations from adopting networked AVoIP or prevent them from reaping the full benefit of it. The fundamental value of AVoIP should be attainable without extensive configuration of AV or networking components. In addition, these systems should be easy to deploy in both smaller and larger settings, and provide seamless interoperability that does not demand time-consuming trial and error. There’s no room for experimentation; networked AV needs to work right the first time.

Fortunately, AV system providers have rapidly enhanced the interoperability between AV components and the network switches that provide the platform for them to work. This has greatly simplified the installation and commissioning process, enabling system integrators and IT departments to make rooms conference-ready in less time, and with less effort.

AV Technology's Thought Leader Series on AVoX

Check out what other industry thought leaders have to say about the state of networked AV. A full list with links can be found at the bottom of the On AVoX, the Intro Article

Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.