Nike Just Did It... Again—Check Out This Ridiculously Cool 3D Air Max Billboard

A Nike Air Max sneaker comes blasting out of a 3D billboard in China.

(Image credit: Cekai Japan)

Remember this classic Nike billboard from last year's Air Max Day that went viral?

Well, the acclaimed sneaker brand was back at it for Nike Air Max Day 2023. This time, the Japanese company Cekai created an eye-popping 3D billboard located in Hangzhou, China (for the full list of credits, visit its Instagram page). The display wraps around the building and is a digital masterpiece. Whether walking through or diving by, chances are you'll flinch just a little at the bubbles and sneakers flying right at you.

[Check out These Massive 3D Immersive LED Experiences]

Check it out below.

Wayne Cavadi is the senior content manager of Systems Contractor News. Prior to taking a leap into the Pro AV industry, Wayne was a journalist and content lead for Turner Sports, covering the NCAA, PGA, and Major and Minor League Baseball. His work has been featured in a variety of national publications including Bleacher Report, Lindy's Magazine, MLB.com and The Advocate. When not writing, he hosts the DII Nation Podcast, committed to furthering the stories and careers of NCAA Division II student-athletes. Follow his work on Twitter at @WayneCavadi_2 or the SCN mag Twitter page.