MealViewer, digital menu and mobile app provider for schools across the country, sought a digital signage solution that would allow cafeteria staff to make live updates to menu offerings, increase student engagement and help drive greater cafeteria sales. As the first company to deliver live data through digital signage displays in an institutional food service setting, MealViewer needed to find a technology partner with an innovative digital signage solution that offered captivating picture quality, seamless connectivity to MealViewer’s proprietary software platform, and the potential to be easily replicated in cafeterias and school districts throughout the United States.
MealViewer selected advanced digital signage monitors from LG Electronics to deliver their transformative menu solution to tens of thousands of students across the country. Prior to partnering with LG, MealViewer had retrofitted pre-existing consumer-grade televisions or digital signage displays with external media players to run their content.
The Challenge
Whiteboards and paper lunch menus no longer cut it in today’s tech driven world. “The number one reason students don’t eat lunch is the wait time in line,” explained MealViewer CEO, Tommy Wafford. “They have a 30-minute break in the middle of their day to hang out with friends and reset their minds, so they don’t want to spend 10 percent of that—even if it’s just three minutes—waiting in line. So, if we can change the culture in their cafeteria by delivering rich content, such as Twitter feeds, photos and important announcements, while they’re waiting in line, then that time becomes a social experience in and of itself.”
Built by food service professionals for food service professionals in education, the MealViewer platform is unique, custom-created school nutrition software that is designed to revolutionize institutionalized food service and adapt to the world—and technological advancements—in real-time. The company uniquely understands the K-12 QSR market, as well as school districts’ growing demand for technologically advanced solutions that benefit both students and faculty. By replacing static signage with their dynamic software program on captivating LG digital signage displays, the MealViewer team is set to positively shake up the school cafeteria status quo, Wafford said.
Initially, MealViewer retrofitted media players onto previously installed TVs in the school districts where they worked, but they soon found that these players were not space- or time-efficient options, especially in school districts where the old displays were not running the content at the speed and quality necessary for their program to effectively do its job.
Before long, MealViewer realized that in order for school districts to reap the most benefits from their program, they would need to pinpoint a turnkey digital signage solution that would enable their clients to effectively promote school nutrition and provide an efficient, convenient school lunch program. To do so, MealViewer sought to join forces with a leading digital signage display partner.
As both the system integrator and end-user, the MealViewer team knew exactly what they were looking for: immersive displays that could double as statement-pieces in any school cafeteria with the brains to fully support their advanced digital menu software program.
Solution
MealViewer selected advanced digital signage monitors from LG Electronics to deliver their transformative menu solution to tens of thousands of students across the country. Prior to partnering with LG, MealViewer had retrofitted pre-existing consumer-grade televisions or digital signage displays with external media players to run their content.
As the company continued to grow, they found that in certain locations, these players were not compatible with the pre-existing onsite televisions, seriously challenging scalability and growth. Instead, MealViewer found that LG displays developed for quick-serve restaurant (QSR) digital menu boards and wayfinding applications could be easily integrated into any school cafeteria installation environment. MealViewer now uses the state-of-the-art LG displays (models SM5KC and SM5KD) to replace existing units and players for a more efficient solution on the walls of the cafeterias, above serving lines and in entryways.
These displays enable cafeteria staff to communicate more clearly with students and staff and empower the school district to share crisp, eye-catching and inviting content that will help inform students as well as increase engagement and sales. Equally significant, the proprietary LG webOS for signage software allows school staff to effortlessly provide real-time updates and make quick changes to the content.
Results
Today, LG is MealViewer’s primary digital signage display supplier. MealViewer already has installed more than 1,300 SM5KC and SM5KD QSR displays in the hundreds of school cafeterias they service in 38 different states. The 43-, 49-, 55- and 65-inch class LG QSR displays combine crisp picture quality and easily editable software, which affords for dynamic content that minimizes inconveniences for students waiting in line.
School cafeteria and nutrition program staff can now easily manage the displays via LG webOS software platform for seamless communication between staff and students that, in turn, makes the job of switching and editing content for staff much easier. The software also enables staff to promote student participation in formal school nutrition programs, advocating for healthier eating habits among the students and staff.
Today, MealViewer and LG are revolutionizing institutionalized QSR within the K-12 education sector. LG’s QSR signage reduced the hardware MealViewer had to install by 50 percent, eliminating the need for a secondary device, and therefore enabling the company to dedicate precious resources on expansion instead of additional hardware. By running MealViewer software as a webOS app onboard the LG displays without exterior hardware, staff have also been able to update data in real time, saving school districts time and money.
To date, MealViewer and LG are now in hundreds of school districts, including eight of the top twenty largest districts in the country. Even more, while the use of LG displays alongside the MealViewer software has been instrumental in the culture of educational QSR, LG’s technology has also helped increase MealViewer’s bottom line. Since using LG as its primary display source, MealViewer has been able to win more bids because they can provide a less invasive solution at lower cost and with a better quality product.
“The team and the family at LG from the technicians to the development team to the logistical team and the sales support team have helped us get what we need when we needed it, sometimes even quicker than we would typically see things happen with other partners,” Wafford concluded. “We look forward to many more years of working with LG.”
