Technology firm XR Studios leveraged the latest solutions from disguise to create stunning visuals for Katy Perry’s performance of her new single ‘Daisies’ on the season finale of American Idol. The project relied on the collaboration between the creative and technical teams led by XR Studios, with content by Silent Partners Studio using Notch VFX, direction by Silent House Productions, and PRG North America as the Production Vendor.
“Started on the #AmericalIdol stage, ended up in a whole new world,” as Katy Perry wrote on her Instagram, the performance has since been watched by over 9 million viewers around the globe with over 2 million YouTube hits on top of the 7.3 million strong viewers on the night. The broadcast has left many asking “how was the performance achieved?”
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“Having disguise for delivery of this content was crucial... there's simply no other solution out there that I would trust with this,” said JT Rooney of Silent Partner Studios, who was the Screens Producer and led all the creative content creation.
Beginning in an American Idol-branded studio, the physical walls around Katy Perry suddenly dissolve away, bringing viewers with the ‘Daisies’ singer into a fantastical world where she interacts with virtual elements such as oversized props, a pair of giant hands, and masses of floating daisies.
“From a creative perspective, the actual look and feel of the piece was a deceptively difficult effect to achieve,” Rooney said. “The graphics’ solid flat colors and simple textures actually made it difficult to complete the illusion of making the physical LED [backdrops] disappear and magically combine with a virtual environment.”
Sitting at the heart of the setup, disguise xR integrates with an array of technologies including camera tracking and real-time content engines, directing each element with power and precision, extending the physical space into a virtual world delivering a unique visual experience.
“The seamless extension of the real-world LED screens to the virtual world environments could only be done by disguise’s xR camera registration workflow, allowing switching between camera perspectives and the LED content,” said Scott Millar, a disguise xR Workflow Specialist who provided creative technology support under XR Studios and Silent House Partners, and overall technical direction for PRG on the shoot. “Multi-Camera switching between perspectives also allowed us to switch cameras, and the LED content.”
Using disguise xR Spatial Mapping, the teams were able to accurately keyframe the position of real and virtual worlds into one coherent place where choreographed action could take place.
Conceived as a live music video performance, the unique project had a narrative from the start where the world would change in time with the song and lyrics. The visual content was created and rendered in real time with Notch, the industry standard graphics tool for live performance. Combining the rendering power and flexibility of Notch with disguise technology, the team could edit the XR content over a network while it played back live on stage.
“Using Notch as the render engine, and being able to embed that into disguise for seamless integration is a huge benefit,” Scott said. “We get all of the power, support, and control a disguise server brings, with the ability to render in real time, across multiple synchronized machines.”
disguise xR also made it possible for teams to collaborate in a social distancing environment at PRG Studios’ custom-built xR stage in LA. The disguise xR workflow helps teams avoid non-essential contact, mitigating the risks posed by traditional approaches to filming immersive visuals which would involve high-level, real-time in-camera shoots, green screen, and other VFX. Combined with carefully coordinated working processes established by XR Studios, everyone involved in the project was able to work safely together and apart.
The disguise team also provided support and guidance every step of the way. The disguise support team went above and beyond to ensure the experience went off without a hitch. “We consulted on workflow, investigated issues during testing, and then provided completely remote support for the shoot using remote machine control and video calls throughout setup, calibration, and the shoot itself to get all the information needed just as if we were onsite in LA,” said Jamie Sunter, senior support specialist at disguise.
“At disguise, we are building the technology platform to enable creative and technical professionals to tell stories in new and innovative ways for the world’s leading brands and artists,” said Ed Plowman, chief technology officer at disguise. “This show was just the beginning of disguise and xR—we can’t wait to show you what’s next.”
