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In a recent conversation with AV Technology’s Cindy Davis, Sharp senior vice president, and general manager Mark Quiroz shared his vision for Sharp in the coming year, insight on which verticals have the greatest potential for growth in the broader display market, and thoughts on how display manufacturers can best support both end users and integrators.
Watch the full video interview below.
It’s widely accepted that the pandemic fundamentally altered how we interact with technology, but according to Quiroz, we have now reached an inflection point in our desire—and need—to return to in-person experiences. When it comes to displays, he explained, this shift is particularly apparent in the corporate and retail spaces.
“I'm particularly excited about the rebound of commercial real estate; it's been in a tough spot and display has suffered from that downturn,” he said. “But as folks are coming back to the office, it's going to be about getting the right technology so they can work more productively in a more hybrid type of environment.”
“And everybody thought that [online shopping] was going to be the end all be all, but I think folks are still looking for great experiences within the retail environment,” Quiroz continued. “That, then, raises the bar on what that experience needs to be, because it has to compete with a very efficient way of buying and trading goods. So, that's where the opportunity to deliver these incredible in-store, brick-and-mortar experiences becomes critical for retailers. How do you do that? Whatever you need to communicate—you deliver through visually striking displays.”
Yet despite this mounting need—all the cutting-edge display technology in the world is useless if it’s not made with the integrator and end user in mind. Fortunately, the experts at Sharp are in vanguard when it comes to thoughtfully designed and deployed displays.
“It's about understanding the needs of both communities; you want to make things very simple,” Quiroz said. “Focus on the solutions and tools to be able to manage, deploy, and operate display fleets. We need to make that easier, because it's a challenge going from hanging one single panel to deploying a custom project where it's basically a mini construction project. So, the ability to support those communities with access to engineers, R&D, and so forth on a real time basis—that's really important.”
And finally, what is Quiroz most excited for in 2025? In a word—dvLED.
“I came in at its inception, when it was really starting to take—six or seven years ago—and now the applications are starting to widen and we're at the knee of the curve where it's growing gangbusters,” Quiroz said. “I mean, there's a reason why you see consolidation and investment coming into the display space: They see that there's an opportunity, and that really excites me. So, I do think 2025 is going to be a key year for that.”
Sharp Imaging and Information Company of America (SIICA) is a division of Sharp Electronics Corporation, the U.S. subsidiary of Japan’s Sharp Corporation, a global technology company that has been named to Fortune magazine’s World’s Most Admired Company List. Sharp strives to help businesses achieve Simply Smarter work by helping companies manage workflow efficiently, create immersive and engaging environments, and increase productivity. SIICA offers a full suite of secure printer and copier solutions, commercial displays and projectors, Dynabook laptops, management and productivity software and fully managed services. As a total solutions provider, Sharp has a reputation for innovation, quality, reliability, and industry-leading customer support expertise.
