A Sustainable Signage Solution—Praevar Introduces Its ePoster

The 32-inch E Ink Spectra 6 display.
(Image credit: Praevar)

Praevar is releasing its sustainable signage solutions ePoster this November. Featuring a 32-inch E Ink Spectra 6 display, the ePaper digital signage solution is engineered for indoor advertising and retail environments. Designed as a smart replacement for traditional paper posters, the ePoster combines vibrant, full-color displays with impressively low power consumption, helping businesses reduce their carbon footprint while delivering an eco-friendly and energy-efficient alternative to static signage.

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“Collaborating with Praevar on their innovative ePoster solution is a significant step forward in sustainable signage,” said AVP for the U.S. Regional Business Unit at E Ink, Tim O’Malley “The integration of our Spectra ePaper technology enhances the visual appeal of digital signage while aligning with our commitment to sustainability. By offering a vibrant, full-color display with minimal power consumption, we help businesses reduce their environmental impact while maintaining high-quality, dynamic content.”

As digital signage becomes increasingly essential for real-time communication, traditional paper posters still hold their ground in places where installing digital displays is challenging due to limited power access or structural constraints. Praevar's newly developed ePoster displays offer a lightweight, reflective, and non-emissive solution, perfectly aligning with the sustainable design priorities of modern cities and businesses.

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In an era where sustainability is paramount for the retail industry, Praevar’s ePoster addresses the need for sustainable communication solutions by merging traditional posters' visual appeal with digital technology's versatility. This innovative approach minimizes energy consumption, drawing power only during content updates, helping businesses reduce their carbon footprint while enhancing customer engagement. The ePoster is set to hit the market in November 2024, providing retailers and brands with a viable, eco-friendly solution to address the growing regulatory demands for sustainability and energy efficiency in digital signage.

The ePoster allows retailers to embrace an eco-friendly solution without compromising on visual appeal or usability. By leveraging cloud-based management and built-in connectivity, businesses can keep their promotions fresh and engaging without the frequent manual updates that traditional posters require.

Key Features of the Praevar ePoster:

  • 32-inch full-color ePoster display, supporting 65,000 colors for visually dynamic and detailed content.
  • Battery-powered, capable of running for up to one year on a single charge, eliminating the need for power cords and reducing installation costs.
  • 2,560x1,440 high-resolution display, offering crisp, detailed visuals for maximum impact in retail environments.
  • Lightweight design (9 pounds/4 kg) for easy installation without the need for specialized mounting hardware.
  • Built-in Wi-Fi and Bluetooth Low Energy (BLE) for seamless integration with third-party content management systems and cloud-based content updates.
  • An optional two-inch solar panel that utilizes natural or overhead light to trickle-charge the battery, further reducing operational costs and energy consumption.
  • A 180-degree viewing angle.

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.