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  1. Features
  2. AV Network
Sponsored

Update on Sony's Large Display Strategy

By Mark Bonifacio ( AV Network )

(Sponsored)

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Sony Pro AV Solutions
(Image credit: Sony Electronics)

As a leader in electronics, Sony manufactures a range of consumer and professional products that are all built upon Sony’s legacy and innovation in delivering unmatched image quality. Image quality is an area of expertise for our business, and something we take pride in, which is why we’re committed to renewing our focus on products and solutions that can leverage this strength.  

In the B2B and home entertainment spaces, Sony is collaboratively embracing our core competencies to deliver enhanced large display options to our customers, which bring together flexibility, detailed resolution, vivid colors, and high contrast.

Sony BZ40H Pro BRAVIA

Sony BZ40H Pro BRAVIA (Image credit: Sony)

As a company, Sony is in a position to implement the knowledge and key findings from years of experience designing and developing projection solutions and displays in a range of sizes to create dynamic working and learning environments featuring powerful new software for meeting rooms, digital signage, and video walls—as well as engaging entertainment and home viewing experiences. What ties our large display solutions together is their focus on image quality and precision, which immerse an audience in the content they are viewing—whether it’s a lecture, a presentation, a welcoming lobby atmosphere, a flight simulation, an installation at a museum or attraction, or a next-generation living room.

Sony 4K Pro SXRD Projector

Sony 4K Pro SXRD Projector (Image credit: Sony Electronics)

Another advantage Sony has is our ability to take effective elements from our most successful models and adapt them to suit other products in our portfolio. For instance, our BRAVIA displays set imaging standards due in part to their X1 Ultimate picture processor, which serves as the backbone of the display, providing high resolution, a wide color space and high contrast. When we were building our newest 4K Pro SXRD projectors we took that same processor and optimized it for projection to enable improved picture quality.

As we continue to renew our focus on the customer and employ changes that solve common challenges and provide a better experience to end users, we’ve also taken a look at our internal processes. This led us to reorganize our sales channels to improve customer support. We’ve also increased our collaboration among Sony’s professional, consumer, and home entertainment groups, which provides more efficient business development opportunities.

Sony Crystal LED Display

Sony Crystal LED Display (Image credit: Sony)

Additionally, to complement our hardware and software, Sony offers consultative expertise to design and outfit corporate, education, entertainment, and healthcare spaces. From our stunning BRAVIA professional displays and breathtaking modular Crystal LED direct-view display system, to our flexible business projectors and immersive 4K Pro SXRD lineup, we have you covered.  

So no matter what your display and projection needs are, Sony has a diverse set of options that accommodate a range of sizes, feature sets, price points, and form factors, paired with the consultative support needed to help you choose the best solution for your unique requirements. And if you don’t find what you’re looking for, we welcome you to work with us to create a tailored solution that addresses your pain points and efficiently solves your challenges. As we look to the future, we are committed to fine-tuning our strategy, integrating corresponding services, and further developing and expanding our lineup to add more value and longevity to our customers.

For more information, visit pro.sony/avsolutions.

This article was sponsored by Sony Electronics.

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Mark Bonifacio
Mark Bonifacio

Mark Bonifacio serves as director of business management for Sony Electronics’ Imaging Products and Solutions Americas, Professional group. In this role, he oversees business management, sales, and marketing for the company’s portfolio of B2B solutions, including projectors, displays, remote cameras, workplace management solutions, video analytics, and microphones.  Bonifacio has over 25 years of experience with Sony, serving in a variety of capacities and roles during his tenure with the company. 

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