Roadmap 2025: Matrox Video

Alberto Cieri, Senior Vice President of Global Sales and Marketing at Matrox Video
(Image credit: Getty Images)

AVT Question: Please share insights into your company's roadmap and what 2025 holds for customers.

Thought Leader: Alberto Cieri, Senior Vice President of Global Sales and Marketing at Matrox Video

As Matrox Video approaches its 50th year, our philosophy remains steadfast: innovation paired with unwavering commitment to quality and support. We believe that solving today’s complex AVoIP challenges requires not just forward-thinking technology, but also a standards-based approach that ensures interoperability across devices and manufacturers.

We are emphasizing a groundbreaking approach to Pro AV technology that ensures synchronization, low latency, and interoperability across product classes like encoders, decoders, KVMs, and IP gateways." —Alberto Cieri, Senior Vice President of Global Sales and Marketing at Matrox Video

In 2025, system integrators and end users can expect Matrox Video to continue pushing boundaries in AVoIP innovation. At the heart of our roadmap is a focus on delivering high-quality, cost-effective solutions that simplify content distribution—whether it’s in mission-critical control rooms, collaborative corporate spaces, live events, or broadcast environments.

One of our key priorities is leading the charge in helping users transition to IP-based workflows. With open standards like SMPTE ST 2110 and IPMX at the forefront, we’re making it easier than ever for users to integrate new technologies and scale systems.

This year, we are emphasizing a groundbreaking approach to Pro AV technology that ensures synchronization, low latency, and interoperability across product classes like encoders, decoders, KVMs, and IP gateways. Products such as Matrox Vion, ConvertIP DSH, and Avio 2 leverage an open architecture to ensure full compatibility with third-party IPMX devices, providing customers with scalable, future-proof solutions that eliminate proprietary restrictions. These capabilities firmly establish Matrox Video as a leader in AV-over-IP innovation.

At Matrox Video, we’re not just building products; we’re fostering partnerships that drive the industry forward. By combining innovative R&D with a commitment to open standards, we ensure that our customers aren’t tied to a single manufacturer’s ecosystem—they’re free to create, connect, and grow.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn