Roadmap 2024: WyreStorm Commercial

HAL TRUAX President WyreStorm Commercial
(Image credit: Future)

AVT Question: Please share insight into your company's roadmap for 2024.

Thought Leader: Hal Truax, President at WyreStorm Commercial

At the heart of every manufacturer's success lies a forward-thinking product roadmap that should revolve around anticipating future needs and staying one step ahead of technological trends. For WyreStorm, we’re looking towards the seamless integration of cutting-edge features into our products, making them not just reactive, but proactive in meeting the demands of an ever-changing market.

One of my favorite artists said, “It’s not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change.” That’s from Miles Davis, and it applies to our thought process at WyreStorm as well. As a leader for signal distribution and collaboration solutions, we have to keep creating, innovating, and push the boundaries of what's possible in the AV industry.

At WyreStorm, we’re looking towards the seamless integration of cutting-edge features into our products, making them not just reactive, but proactive in meeting the demands of an ever-changing market." —Hal Truax, President at WyreStorm Commercial

Our philosophy is rooted in user-centric product designs and functionality. We understand that AV solutions are not just about delivering audio and video; they are about creating immersive and collaborative experiences. Our commitment to the user experience (UX) is reflected in the intuitive interfaces of our products, allowing users to effortlessly navigate and utilize advanced functionalities.

A notable aspect of our product roadmap is the emphasis on scalability. Recognizing the diverse requirements of our clientele is key. We’ve engineered solutions that can seamlessly grow with the evolving needs of businesses and institutions. Whether it's a small conference room or a large auditorium, WyreStorm provides solutions that can be tailored to fit any space.

Lastly, sustainability is a key pillar of our company. Going green by removing plastics and other harmful substances is crucial for our Earth. We continue to improve our packaging to be more environmentally conscious. It’s paramount to not only meet high-performance standards but also to align with global sustainability goals.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn