Roadmap 2024: Draper

Features
By ( AVTechnology ) published

Randy Reece, Director of Audio Visual Sales and Marketing at Draper, shares exclusive insight into the company's 2024 roadmap.

Randy Reece, Director of Audio Visual Sales and Marketing at Draper
(Image credit: Future)

AVT Question: Please share insight into your company's roadmap for 2024.

Thought Leader: Randy Reece, Director of Audio Visual Sales and Marketing at Draper

In 2024, Draper will redouble our efforts to provide AV solutions that meet the needs of both today and tomorrow.

Article continues below

We are dedicated to growth, as demonstrated by adding 100,000 square feet to our manufacturing facility in late 2023. In 2024, we will leverage this 25 percent increase in space to improve our already impressive lead times, and increase our efforts to design and manufacture next-generation mounting solutions for dvLED. As part of our commitment to innovation, we’ve completely reinvented the approach to faceted curved structures for cost-effectiveness, faster installation, and improved performance. We will focus on continuing this evolution throughout this year.

After 122 years in business, we’re just getting started!" —Randy Reece, Director of Audio Visual Sales and Marketing at Draper

Educating the market is another important goal. Draper believes in doing things right the first time around, so there are no nasty surprises. There needs to be an industry focus on items like building in seismic requirements and PE review upfront in projects so they don’t need to be redone later at an additional cost to the customer.

We are also signaling our dedication to growth through team expansion. In 2023, for the first time in Draper’s history, the company began working with Pro AV manufacturers’ representatives. Increasing our presence in this way means better service and more resources to help our dealer network provide end users with the solutions they want and the support they need.

We will also continue to listen to our dealers and the market to fine-tune product and service offerings. Even now, our product designers and engineers are hard at work developing innovative new solutions that will make life easier for installers, dealers, and end users alike.

Draper has a reputation for designing and manufacturing quality products—and standing behind them 100 percent. That will continue with several new product introductions in 2024.

After 122 years in business, we’re just getting started!

Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.