Roadmap 2023: Just Add Power

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Taft Stricklin, Sales Team Manager at Just Add Power, shares exclusive insight into the company's 2023 Roadmap. Part of AV Technology's Thought Leader Series.

Taft Stricklin, Sales Team Manager at Just Add Power
(Image credit: Future)

AVT Question: Please share insight into your company's roadmap for 2023.

Thought Leader: Taft Stricklin, Sales Team Manager at Just Add Power

Just Add Power continues its mission into 2023 of being dedicated to doing tech differently. Instead of being consigned to the dustbin by planned obsolescence, the company’s high-quality AV-over-IP distribution solutions increase in value over time.

Just Add Power continues its mission into 2023 of being dedicated to doing tech differently." —Taft Stricklin, Sales Team Manager at Just Add Power

By offering new devices that are compatible or can be bridged with previous systems and providing free firmware updates with new features, Just Add Power respects the original investment end users made in their system. Product-wise, the MaxColor line will round out 2023 with a few new SKUs and a big firmware update that will add a new, never-seen-before feature for Just Add Power. The first of these debuted at ISE 2023 with MaxColor Series 2 products, which incorporate USB-C for KVM support and a fiber port connection, among other features. 

Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn.