On Visualization Technologies: Crimson AV

Will Bear, Vice President of Sales and Marketing at Crimson AV

(Image credit: Future)

AVT Question: Please share insight into display technology trends, new form factors, and applications.

Thought Leader: Will Bear, Vice President of Sales and Marketing at Crimson AV

AV and IT are closely intertwined, and decision makers must be attuned to various trends that can impact their purchasing decisions. Whether it's interactive displays, touch-enabled devices, or immersive technologies, there are some key trends to keep in mind.

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First, as AV/IT systems continue to converge, seamless integration and interoperability become paramount. Decision makers should prioritize solutions that can seamlessly communicate and integrate with existing infrastructure.

Decision makers should seek scalable and future-proof solutions that can accommodate evolving needs and technologies. Investing in upgradable systems and modular designs can extend the lifespan of AV equipment." —Will Bear, Vice President of Sales and Marketing at Crimson AV

Second, touch-enabled displays and gesture control have become a big part of digital signage solutions. Buyers should look for touch technology that is accurate, responsive, and supports multi-touch gestures. Incorporating intuitive touch controls enhances the UX and provides a more interactive and collaborative experience.

Third, immersive technologies like virtual reality (VR) and augmented reality (AR) are transforming the way people interact with content. Tech managers should consider how these technologies can be leveraged to enhance presentations, training sessions, and customer interactions. Immersive experiences can captivate audiences and provide a competitive edge.

Fourth, user-centric design principles should guide AV/IT purchasing decisions. Solutions should be intuitive, easy to use, and accessible to individuals with varying levels of technical proficiency. A well-designed user interface can significantly impact user adoption and productivity.

And finally, rapid technological advancements mean that AV/IT solutions can quickly become obsolete. Decision makers should seek scalable and future-proof solutions that can accommodate evolving needs and technologies. Investing in upgradable systems and modular designs can extend the lifespan of AV equipment.

Tech Managers should consider a holistic approach that encompasses integration, user experience, innovation, sustainability, and security. By staying informed about these trends and selecting solutions that align with their organization's objectives, decision makers can create immersive and impactful AV environments that enhance communication, collaboration, and overall business success.

[On Next-Gen Audio: 15 Thought Leaders]

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn.