On Supporting – You: HDBaseT Alliance

Effi Goldstein, President of the HDBaseT Alliance
(Image credit: Future)

AVT Question: Please share insight into how your company supports AV/IT managers in creating a successful experience.

Thought Leader: Effi Goldstein, President of the HDBaseT Alliance

With its ability to provide long-range signal extension of UHD AV, USB 2.0, Gigabit Ethernet, 100 watts of power, and control up to 328 feet (100m) over a single Category cable, HDBaseT is already a long-established ally to AV professionals looking to streamline their installations. 

HDBaseT can bypass all these literal barriers to entry with configuration-free simplicity that just works, and a system that’s vastly easier for AV/IT managers to maintain." —Effi Goldstein, President of the HDBaseT Alliance

That said, when it comes to the end-user experience, it’s the plug-and-play nature of HDBaseT that truly sets the technology apart. As BYOD continues to proliferate in school learning spaces and conference rooms everywhere, so does the need for fast, simple, and hassle-free connectivity for laptops, tablets, and other mobile devices. Too often, that important meeting or classroom presentation is derailed by an evasive Wi-Fi password, network firewall, and equipment incompatibility. HDBaseT can bypass all these literal barriers to entry with configuration-free simplicity that just works, and a system that’s vastly easier for AV/IT managers to maintain.

Additionally, as USB continues its own rapid adoption rate, I am proud to say the HDBaseT Alliance is already ahead of the curve with our soon-to-be-released HDBaseT-USB3 standard, allowing for high-performance, low-power, long-range USB 3.2 and power distribution. Not only will this advancement provide a more flexible and affordable professional-grade extension for our industry’s fastest-growing interface, but, along with our planned certification program, will also guarantee interoperability of devices regardless of manufacturer.

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Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn