On Image Matters: Mersive Technologies

Theresa Benson, Vice President of Marketing and Product Management at Mersive Technologies
(Image credit: Getty Images)

AVT Question: Please share your insight on what end users need to know about today’s displays, applications, content, cost of ownership, flexibility, and what to expect from future tech.

Thought Leader: Theresa Benson, Vice President of Marketing and Product Management at Mersive Technologies

The evolved display is having its moment. According to a report by Emergen Research, the global digital signage market is projected to reach USD $35.64 billion by 2032! The creativity unleashed by AV/IT teams, consultants, and system integrators through advancing display and signage technology is truly impressive.

You may like

Outside of the more glamorous “experience environments” possible with the evolved display—such as Adele’s 720-by-65-foot, Guinness-record-breaking outdoor video wall and the headline-grabbing Sphere in Las Vegas—the current trend in digital signage is toward integration with AI and IoT for personalized content, interactive displays, and increased adoption of cloud-based content management. 

Facilities are already leveraging in-room sensors and cameras to deploy signage the moment someone enters a room, creating dynamic, engaging environments." —Theresa Benson, Vice President of Marketing and Product Management at Mersive Technologies

By harnessing Mersive Solstice’s dynamic digital signage capabilities, corporate, healthcare, government, and education users can significantly reduce signage expenses and streamline their tech stack by eliminating the need for external digital signage players, all while getting double duty from their collaboration platform. With Solstice Pods, every screen becomes an opportunity to inform and engage when not being used for hosting a screen-sharing or collaboration session. Solstice can deliver dynamic digital signage to connected displays, displaying interactive elements, advertising, events, real-time room booking information, and more. 

As digital signage technology continues to evolve, we’re seeing exciting trends emerge that could redefine how spaces are made responsive. Facilities are already leveraging in-room sensors and cameras to deploy signage the moment someone enters a room, creating dynamic, engaging environments. The integration of IoT technology could further expand these possibilities, potentially enabling gesture control where users interact with content through hand and body movements without touching the screen. This trend could revolutionize 2D and 3D wayfinding applications, allowing users to navigate maps and menus with simple gestures, making the experience more intuitive.

Contributing Writer

Macy O'Hearn has been a contributing writer to AV Technology since 2019 where her focus is working on the Technology Manager's Guides. In addition, O'Hearn has contributed articles to SCN, and is the editor for the 2022, 2023, and 2024 Digital Signage magazine. 

Read more
Theresa Benson, Vice President of Marketing and Product Management at Mersive
Roadmap 2025: Mersive
Jennifer Cheh, Senior Vice President of Display Marketing and Product ManagementSharp Imaging and Information Company of America
Roadmap 2025: Sharp
John Garmendi, Senior Manager, Alliances, Consultants, and Sales Support Engineers, Sony Professional Display Solutions
Roadmap 2025: Sony Professional Display Solutions
Brad Hintze, Executive Vice President, Global Marketing at Crestron
Roadmap 2025: Crestron
Jeff Boggess, Director of Product Marketing at Avocor
Roadmap 2025: Avocor
Ramzi Shakra, Senior Product Manager of Large Venue Projectors at Epson America
Roadmap 2025: Epson America
Latest in
AV for Broadcast Ebook
AV for Broadcast
The Atlona USB 3.2 Gen 1 Data Extender Kit.
Atlona Releases USB 3.2 Gen 1 Data Extender Kit
Visionary AV-over-IP solutions transform Portsmouth Football Club.
Portsmouth Football Club Goes AV over IP
The Viz One 8 logo from Vizrt with a pyramid and bright, aglow 8.
Everything to Know about Vizrt's New Viz One 8
A virtual production studio with multiple cameras on a massive LED displaying outdoor imagery.
Take a Virtual Tour of TRG Multimedia's Virtual Production Studio
The Urban Dog Bar in Nashville and the LEA Professional amplifiers that power it.
A Dog Walks Into a Bar... And Enjoys Enhanced Audio from LEA Professional
Latest in Features
Anders Karlsson, Chief Executive Officer at Humly
Roadmap 2025: Humly
Ramzi Shakra, Senior Product Manager of Large Venue Projectors at Epson America
Roadmap 2025: Epson America
Omer Brookstein, Chief Executive Officer at Xyte
Roadmap 2025: Xyte
Alberto Cieri, Senior Vice President of Global Sales and Marketing at Matrox Video
Roadmap 2025: Matrox Video
Gina Sansivero, Vice President of Marketing and Communications at AtlasIED
Roadmap 2025: AtlasIED
Takashi Uchida, Vice President at Panasonic Connect
Roadmap 2025: Panasonic Connect