On Esports: Sony Electronics

Jeanne Lewis, Senior Manager, Partner Marketing and Events at Sony Electronics
(Image credit: Future)

AVT Question: Please share insight into setting up an esports program within higher education at any level, including the technologies that make a difference and the elements that create an immersive experience for athletes and spectators alike.

Thought Leader: Jeanne Lewis, Senior Manager, Partner Marketing and Events at Sony Electronics

Technology is playing a pivotal role in creating more sensory and immersive engagement for esports athletes and fans—from playing to viewing. In order to set up a comprehensive and captivating program for venues, athletes, and spectators, you need to plan for and implement the latest innovations. Visually, POV cameras, like Sony’s SRG-XP1, are enabling unobtrusive access to players and capturing every angle of a tournament to provide equity for participants and viewers alike. In stadia, high production values are an expectation and professional-grade camera equipment that features elements such as the “cinematic look,” full-frame sensor technology and lenses, Super35mm sensors, high frame rate and other techniques often used in broadcast sports, can elevate esports events. Drones such as Sony’s Airpeak can capture crowds and athletes from the air to amplify the excitement and offer new vantage points. 

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With all of the different pieces of technology required for the most engaging experience, programs should consider a provider who can help them create a connected and efficient ecosystem that is a win for integrators, venues, players, and fans." —Jeanne Lewis, Senior Manager, Partner Marketing and Events at Sony Electronics

Large-format consumer gaming monitors, including Sony’s INZONE, help engross players, while professional displays like Sony’s pro BRAVIAs provide a wide viewing angle to accommodate spectators with detailed visuals and outfit a stadium’s retail spaces, quick service restaurants, wayfinding and digital signage needs. Projectors with high refresh rates can be used to display all of the fast-moving content. From an auditory standpoint, headsets such as Sony’s INZONE, which provide 360 Spatial Sound for gaming, are an essential part of an esports setup. Top-tier audio and microphones and accurate sound positioning can provide a player or spectator with the necessary spatial awareness to make them feel as if they’re a part of the game. With all of the different pieces of technology required for the most engaging experience, programs should consider a provider who can help them create a connected and efficient ecosystem that is a win for integrators, venues, players, and fans.

[On Next-Gen Audio: 15 Thought Leaders]

[On Visualization Technologies: 28 Thought Leaders]

[On Streaming Technologies: 15 Thought Leaders]

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.