On AV Control 2.0: Atlona

Atlona
(Image credit: Future)

AVT Question: Please share insight into the importance of AV control in today’s environment and what to expect in the near future. [June 2022]

Thought Leader: Garth Lobban, Director of Marketing at Atlona

The key to modern AV control systems is user experience (UX). Simplicity and automation are key because if it takes more than a few moments to get the room up and running it can lead to frustration and diminish the effectiveness of the system.

It is important to recognize that these days the system is greater than just a single room and incorporates all the AV enabled spaces of an enterprise or campus." —Garth Lobban, Director of Marketing at Atlona

No one company provides the full bill of materials in most AV systems. And most of that gear is hidden behind the scenes. Therefore, the system must be tied together in such a way to provide a seamless solution for the user. Whether they walk in, detected by a sensor that activates the room lighting and AV system and prepares itself for the user to hold a meeting, or the system presents a QR code allowing that user to cast their content the screen, the AV system must be transparent and always ready.

Additionally, it is important to recognize that these days the system is greater than just a single room and incorporates all the AV enabled spaces of an enterprise or campus. Technology teams that support the AV systems need to be able to manage them across many rooms, floors, and buildings. Organizations with several locations or firms that manage AV systems for multiple customers, need to be able to do so at potentially great distances. These factors give rise to the importance of remote access. The ability to configure, manage, and troubleshoot systems over the internet not only increases responsiveness to support issues, it also greatly reduces the time and costs associated with on-site visits and truck rolls.


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Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn