UPDATED: 7 AV Companies Playing a Role in the Big Games

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Without innovative AV equipment and the staff to make the magic happen, sporting events would only be viewed by live audiences—and the rest of us would miss out.

Here are five AV companies making sure we're able to engage.

Sony Plays a Supporting Role in 2022 Olympic Winter Games NBC Sports has selected Sony Electronics to provide broadcast and production equipment for its coverage of the XXIV Olympics from Beijing, and is utilizing Sony’s Professional Services Group at the NBC Sports headquarters in Stamford, Conn.

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NBC Sports Selects Planar Display Technology for its Production of Olympic Winter Games NBC Sports has selected Planar to provide fine pitch LED video wall display technology for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20, 2022

TVU Networks Expands Customer Support for Beijing Olympics TVU Networks is offering expanded customer support and new solutions for the Beijing Winter Olympics.

Beijing’s Winter Sports Spectacular is Broadcast with over 2,300 Audio-Technica Microphones Audio-Technica is once more supporting the host broadcaster of China’s most significant live sporting event this winter with an exceptional number of microphones, headphones and associated accessories.

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn.