"College students may be strapped for cash, but they have plenty of personal data to offer. Shiru, a Japan-based cafe chain, is betting they're willing to share that data for free coffee, Inside Higher Ed reported."—Source: Education Dive
WHY THIS MATTERS:
Forget lunch — there's also no such thing as a free coffee. Read how students are handing over data in exchange for caffeinated beverages. —Eduwire Editors