Rose Shure, Standard Operations

NAME: Rose L. Shure
Company: Shure Incorporated
Title: Chairman
Overtime: Shure places much importance on stringent testing, uncompromising quality standards, and careful attention to customer needs.

SCN: The ruggedness and reliability of Shure's products is well known. How has Shure's adherence to MILSPEC and ISO standards added value and reliability to its products?

Rose Shure: At a time when built-in obsolescence seems to be the norm, the dependable performance of long-lasting Shure products comes through, even under adverse conditions. This more than justifies the cost and time involved in stringent testing, uncompromising quality standards, and careful attention to customer needs.

SCN: How does the Technology Annex within Shure's headquarters play into the company's engineering innovation?

During World War II, Shure produced the T-17 for battlefield use. Shown here is the T-17 assembly line that ran continuously, 24 hours a day.
SCN: Shure products continue to experience significant demand and celebrate major anniversaries. What does this say about the legacy of Shure products?

RS: This is a source of tremendous satisfaction, and I wish my husband was still here to witness the unique, ongoing, worldwide popularity and value of the SM57 and SM58 Microphones after 40 years. Along with other Shure products that have become industry standards, they justify the commitment and passion of generations of Shure Associates.

SCN: Shure possesses name recognition on a level that is rare within this industry. To what would you attribute this success?

RS: To have earned the trust and recognition that Shure has achieved is a rare privilege, which speaks to the discrimination and judgment of our customers. Beyond the quality and reliability of our products and customer service, integrity in all of our business relationships is the foundation of our reputation.

After 47 years in Evanston, Shure moved its headquarters to this building in Niles, IL.
Iconic Shure products... have been seen and played a role at great historical world events in the 20th century. They are used daily by a variety of people, both famous and obscure, to communicate their messages or enhance their performances.Industry education...is an ongoing process to keep up with technology advancements. Just as Shure encourages continued training and education for its associates, our company advocates training and education within the sound contractors' industry in multiple ways.

Kirsten Nelson is a freelance content producer who translates the expertise and passion of technologists into the vernacular of an audience curious about their creations. Nelson has written about audio and video technology in all its permutations for almost 20 years; she was the editor of SCN for 17 years. Her experience in the commercial AV and acoustics design and integration market has also led her to develop presentation programs and events for AVIXA and SCN, deliver keynote speeches, and moderate and participate in panel discussions. In addition to technology, she also writes about motorcycles—she is a MotoGP super fan.