- One of the biggest issues facing the commercial AV industry today is finding qualified employees to represent us in the market place. No area is this more evident than on the technical side of the equation. The need to qualify, hire, educate, and certify designers, technicians, and integrators to industry standards has never been more important.
- To this end, I have contracted with the Imaging Science Foundation (ISF) to create the ISF Commercial Calibration and Certification Group. The goal of ISF Commercial is to further the awareness and understanding of display standards, setup, and calibration that result in the attainment of the "perfect" image on screen. ISF Commercial has four basic roles:
- 1. Integrator training and certification on display standards, setup, and calibration with an emphasis on understanding the benefits of premium video products "Engineered for Calibration."
- 2. Consulting with manufacturers regarding product development to expand their product performance and calibration capabilities.
- 3. Expand awareness of display standards and calibration benefits through media communications, editorial copy, white papers, and ad placements.
- 4. ISF Commercial licensing for display products and supporting technologies meeting ISF Commercial "standards of performance."
- ISF Commercial is display technology agnostic and founded in the actual science and physics of what can be achieved on screen in real world applications. For more information contact ISF Commercial, Brawn Consulting at 760.599.6530.
