The Strategy Institute has announced its second annual Brand Activation - Using Digital Out-of-Home Media conference, to be held in New York on Tues., Sept. 9th - Wed., Sept. 10th.
This second annual event brings together brand marketers, agency executives, and industry leaders to exchange ideas and share insights on brand activation using DOOH.
Last year's event was a resounding success, drawing participation from top brands including Diageo Beverages, Target, Coca-Cola, ESPN, Kraft Foods and more.
National brand companies, media, advertising & digital agencies, plus digital OOH, outdoor ad networks & mobile solutions providers will address such topics as:
•Increase Touch Points
•Optimize Ad Buy
•Maximize Engagement
•Trigger Interactivity
•Achieve ROI
•Imprint Your Brand
Speakers include Janice Barbosa, Director of Media, Sprint Corporation; Catherine Captain, VP of Marketing, MSNBC.com; Pat Hellberg, director of Nike's Brand Content Studios; and Kip Knight, VP of Marketing, eBay.
For more information Strategy Institute products/services and to register, visit www.strategyinstitute.com/090908_ba2/dsp_glance.php.
