- London-based EnQii Holdings Ltd. is raising the stakes in the rapidly growing out-of-home media sector by announcing its launch with $10 million in venture-capital funding, several significant acquisitions, and offices in London, New York, Hong Kong, Toronto, Dubai and Melbourne.
- "With more than 90 corporate clients and lighting up thousands of screens daily, EnQii arrives as a global leader in the use of innovative media, services and technologies for out-of-home digital media markets," said Ajay Chowdhury, who was named Chief Executive Officer of EnQii.
- EnQii, a private equity backed company, has been formed specifically to take advantage of the growth in the global digital media network market and has completed three acquisitions to date:
- Digital View Media, the market leading and global digital media network provider with more than six years of experience and a core software business servicing more than 90 clients across four continents. Its customers include retailers, transport-service providers, health-facility providers, hospitality and leisure services and media businesses.
- Redeemit, a mobile marketing agency, which provides interactive campaigns and other key marketing services for retailers and brands utilizing personal cell phones.
- Screen-Edge, A highly-skilled and cost-effective content organization, based in Hong Kong, that provides content creation services for Digital OOH networks.
- Digital View Media (DVM) has been a leading provider of services to the global screen media
- and captive audience networks industry since 1995. Led in North America by Stuart Armstrong, DVM provides solutions for more than 70 corporate clients including Liberty Travel, Dillard's and Mark's Work Wearhouse with a suite of services including consulting, network design, installation, content creation, proven software and hardware technologies and analytics.
- "Our vision is to create a true interactive experience for consumers," Armstrong said, adding: "Unlike traditional media, digital out-of-home media can elicit a response, change a shopper's behavior and effect a transaction. It an also literally be a touch-point that enables consumers to opt into branded communities and pave the way toward lifetime value of that consumer to a brand."
- Armstrong says the only way to realize the full potential of digital out-of-home media is with the seamless integration of strategy, technology, content and metrics. "EnQii is uniquely qualified to do just that, and on a worldwide basis for global brand marketers," Armstrong said.
- EnQii chairman Richard van den Bergh said he sees this as the right time to create a strong and well-financed global organization that will work closely with its clients and partners to create and develop truly high value networks. "The digital out-of-home media market is currently worth more than $1 billion a year and is growing at over 40 percent annually, but remains a fragmented category with no established leaders," he said.
- "EnQii fills that void and provides that leadership with a comprehensive and integrated set of capabilities including strategic consulting, interactive technologies, relevant content, and most importantly, the measurement of results achieved," he added. Mr. van den Bergh said EnQii would soon announce several additional acquisitions, further expanding the company's footprint and capabilities on a worldwide basis.
- For more information: Jane Harris (203) 227-7060 ext. 232; jane@dxmanners.com. Or visit: www.EnQii.com
