- The submission deadline for the inaugural BlueMaxx Award is September 14, 2010. Entries are coming in, for what is shaping up as a very interesting new Awards program, sponsored by STRATACACHE, and focusing on technologies and applications that enable interactivity between digital signage and mobile, handheld devices.
- Organizations specializing in mobile interactive development are invited to submit nominations now through September 14, 2010. To submit your nomination, please visit: www.bluemaxxaward.com.
- Key criteria for the BlueMaxx Award:
- A deserving candidate is an organization with a digital signage project and mobile handset application that is positively affecting the customer experience, sales, human resources, training and development, and/or providing a service to consumers and constituents.
- A deserving candidate may also be using the technology to measure the effectiveness of the interaction with the consumer or end user.
- Interactivity must directly relate to a digital signage application or media interface and leverage short-range or other forms of communication for interaction with mobile handsets.
- Judges include David Keene (Digital Signage magazine, and DigitalSignageWeekly.com), Adrian Cotterill (DailyDOOH) and Dave Haynes (The Preset Group).
- The winner will be announced during a ceremony at Customer Engagement Technology World (CETW), November 10-11, 2010 at the Javits Center in New York City. The winner will be highlighted at CETW, promoted and recognized via industry-wide media outlets, and presented with a lexan award for display.
- For more information, visit www.stratacache.com or e-mail info@stratacache.com
