SAN FRANCISCO, CA--Premier Retail Networks has been honored with a MediaPost Digital Out-of-Home Award for “Best Integration of Content and Short-form Advertising.” PRN had also been named a finalist in three other categories. The first annual awards were presented during a reception held at the Crowne Plaza Hotel in New York City on April 22, 2009.
PRN’s “Canon Camera” campaign for Walmart won “Best Integration of Content and Short-form Advertising” (most effective :15-or-less ad). Combining images and animation effects by One Man Crime Wave, Canon Powershot A590 IS camera features such as "shake-free shooting" and "facial recognition technology" were presented in a simple, direct way. The spots ran in 3,000 Walmart stores nationwide.
PRN’s “Fisher’s Pharmacy Interactive Display TV” campaign was a finalist for “Most Innovative Use Of A Digital Out-of-Home Platform.” PRN developed interactive multi-product 42-inch, HD vertical-screen display-merchandising systems that allow shoppers to select content to help them make product choices adjacent to the point of purchase for a category of products.
PRN’s “American Summer Campaign” for Walmart had been named a finalist for “Best Integration with Original Content.” In keeping with Walmart's overall American Summer seasonal promotional strategy, PRN created a series of in-store video spots that presented the idea of the classic American summer: backyards, burgers, family fun - snapshots of iconic summer moments that incorporated products found at Walmart. Displayed in 2,650 Supercenter and Division 1 stores nationwide, the visuals utilized a locked, "postcard" framing device with the featured product prominently positioned and the action moving in and out of the frame.
PRN’s “Advanced Media Communications Platform” for Walmart was a finalist for “Most Innovative Technology/Platform.” The platform delivers digital video via a flexible, highly scalable platform powered by Internet Protocol Television, technology which allows retailers to monitor and control numerous HD video streams to thousands of screens across the country. The platform’s open enterprise design allows retailers to easily integrate 3rd party applications, such as response measurement and message optimization technologies which enable delivery of the most relevant content to shoppers - by store, by screen, by day, and by time-of-day. The platform also allows for smart audio that automatically adjusts depending on the ambient store noise.
“We are proud that MediaPost has honored our content and short-form advertising campaign for Walmart and Canon Camera, and pleased to have been named a finalist in three other categories,” said Keith Daly, PRN senior vice president, content strategy and creative services. “Our knowledge and experience of adapting marketers’ messages to the space where the message is being played continues to grow. Special recognition goes to executive creative director Brian Diecks, associate producer Dawn Aotani, and senior account services manager Michelle Harrang, who were instrumental in the creative for the campaign.”
