Planar Systems has purchased privately-held Runco International, a leading manufacturer of performance home cinema projectors and flat panel displays, marketed globally under the Runco and Vidikron brand names. This acquisition combines Planar Systems specialty display and technology expertise with Runco's brand in the custom high-end channel.
While this acquisition combines the many market strengths of Planar Systems and Runco International, the brands, products, go-to-market and partner strategies are unchanged for all three brands. In short, Planar is not looking to replace Runco, Vidikron, or Planar's own brand, but to strengthen all three in the specialty home theater and custom integrator space.
The acquisition brings together one of the home theater industry's talent and aligns Runco's brand and product offering with Planar's global service, logistics and supply chain management excellence.
