Thomson’s Premier Retail Networks (PRN) won four awards for In-Store Media at the 2008 “Design of the Times” awards ceremony, held at the In-Store Marketing Expo (ISME) at the Las Vegas Convention Center on November 13. Presented by Shopper Marketing Magazine, the Design of the Times competition recognizes the in-store marketing industry’s best display and retail promotions.
Three promotions created by PRN swept the “Mass Merchant - In-Store Media” category of the competition, winning Gold, Silver and Bronze awards. PRN also took home a Silver award in the “Supermarket/Grocery: Non-Food Items - In-Store Media” category.
PRN won the Gold Award for a spot that was featured on the TV Wall in the Electronics Department at Walmart. The lighthearted storyline of the spot centered around a young couple announcing the impending birth of their first child using the Skype video and voice service.
The Silver Award went to PRN for a Display TV endcap promotion launching Kraft’s Oreo Cakesters, introducing shoppers to the new product. The innovative point-of-purchase media experience delivered a double-digit increase in sales lift.
PRN’s work earned the Bronze award for a series of “Everything HD” educational spots illustrating the benefits of owning an HD television to Sam’s Club Members, helping to position Sam’s Club as an HDTV authority.
The second Silver award went to PRN for a series of “Checkout TV Spring IDs,” branding spots that play on monitors at checkout lines and provide an engaging experience for shoppers while they wait in line at the store.
“We are honored to be recognized by the In-Store Marketing Institute for our expertise in producing effective advertising content in the retail media space,” said Richard Fisher, PRN president. “We share this achievement with the progressive retailers and advertisers who have collaborated with us in making these great ads and we look forward to continuing to achieve great results for our retail and advertising partners.”
Display TV is PRN’s multi-media retail media system that delivers engaging product messaging for new and seasonal products at the point-of-sale. In addition to the ISME awards, content produced by PRN for Display TV has also been honored this year with a Fourth Screen Award at the Out-of-Home Digital Media conference, an Outstanding Merchandising Achievement (OMA) Award from Point-of-Purchase Advertising International (POPAI) and a Golden Hammer Communications award for Point-of-Purchase advertising at the National Hardware Show.
PRN’s Checkout TV network presents engaging programming on more than 19,000 screens, entertaining and informing shoppers while they wait in line at supermarket and retail locations.
For more information on Thomson’s Premier Retail Networks, Inc. products/services, visit www.prn.com.
