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InfoComm 09 promises to be the most significant event this year for digital signage. While getting the attention of the “end-user” is important, and tends to absorb a lot of the attention of providers, anyone wanting to succeed in digital signage must market aggressively to the channel. InfoComm's strength is its dominance in bringing the world's top integrators, and design consultants to the table... and they will be out in force next week in Orlando, looking past the hype and asking tough questions about hardware, software, and business models for the one market that is all upside for players looking beyond AV for just the classroom and boardroom.
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