Thomson’s Premier Retail Networks, Inc. (PRN), a provider of digital media solutions at retail, and Costco Wholesale Corporation ("Costco"), the fourth largest retailer in the U.S., have announced an agreement to extend and expand their longstanding relationship and collaboration on Costco’s in-store media network and content strategy into 2010. PRN and Costco have been in business together since the inception of Costco’s network in 2004.
Under this new agreement, PRN will continue to provide Costco with an end-to-end retail media solution that includes custom HDTV programming, advertising sales, network operations, media management and scheduling. In addition, PRN’s programming team will expand its collaboration with Costco’s marketing team to produce a greater amount of custom programming highlighting unique Costco services and department offerings, network branding, consumer electronics education, plus custom HD entertainment and sports programming drawn from PRN’s growing partnerships with over 100 premier content partners. The Costco network operates in nearly 400 warehouses across the U.S. (including Alaska and Hawaii), as well as four locations in Puerto Rico, and reaches more than 86 million shoppers every four weeks.
"Our partnership with PRN continues to help Costco showcase great HD content on our TVs, communicate relevant messages to our members and enhance the member shopping experience," said Paul Latham, vice president, membership, marketing & Costco services, Costco.
“We’re thrilled to extend our successful relationship with Costco,” said Richard Fisher, PRN president. “We look forward to continuing to provide value to Costco and their members by making our network even more relevant through an increase in customized programming.”
Thomson’s Premier Retail Networks, Inc. (PRN) enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN’s retailer customers include Acme Markets, Albertsons, Best Buy, Carrefour, Circuit City, Costco Wholesale, Jewel-Osco, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, and Walmart Stores.
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