- The Digital Signage conference at GV Expo is gearing up for a full day of sessions
- GV Expo, December 6, 2006, Washington, DC, at the Washington DC Convention Center.
- Steven Platt of the Platt Retail Institute is producing the Digital Signage track, and his line-up for the conference is below.
- To register, visit www.gvexpo.com
- Digital Signage conference at GV Expo, December 6, 2006:
- 9-10 AM
- LESSIONS, LEARNINGS AND IMPLICATIONS FOR AGENCY ADOPTION OF A DIGITIAL COMMUNICATIONS NETWORK
- Digital Communication Networks ("DCN") are being implemented by major retailers and banks, in transportation, and out-of-home environments. Government agencies are beginning to recognize the potential for DCN's as well. This session will focus on detailing the learning's from one agency that has done extensive testing of a DCN, as well as from another agency that is considering the implications surrounding the implementation of a DCN.
- Moderator: Steven Keith Platt, Director, Platt Retail Institute
- Confirmed Speakers:
- Ms. Margot Myers,
- Manager, Retail In-Store Programs
- United States Postal Service
- Ms. Nanette Kopasakis,
- Operations Merchandise Manger
- NEX-Navy Exchange
- 11-12 AM
- TEST RESULTS FROM THE UNITED STATES POSTAL SERVICE
- PILOT PROJECT AND EMERGING MEASUREMENT TECHNOLOGY
- The United States Postal Service has deployed the most extensive pilot project to-date. In this session, the outcome and implications from this test will be detailed. In addition, emerging testing technologies for testing the effectiveness of a DCN will be discussed.
- Moderator: David Keene, Executive Editor, Digital Signage Quarterly and Marketing At-Retail
- Confirmed Speakers:
- Mr. Steven Keith Platt,
- Director
- Platt Retail Institute
- Dr. Rajeev Sharma
- CEO
- VideoMining Corporation
- 130-230 PM
- CREATING RELEVANT CONTENT FOR A GOVERNMENT DIGITIAL COMMUNICATIONS NETWORK
- Content is key to the success of a DCN, and government applications have unique content requirements. In this session, attendees will learn the key attributes of impactful content in an agency context.
- Confirmed Speakers:
- Mr. Graeme Spicer
- DW+Partners, Inc.
- Mr. Bob Clarke
- Instrumental Media Group
- 3:30-4:30
- TECHNOLOGY CONSIDERATIONS IMPACTING A DIGITAL COMMUNICATIONS NETWORK
- The correct technology is required to successfully power a DCN. In this session, attendees will learn the key technology and selection criteria associated with the deployment, integration and related technology services.
- Confirmed Speakers:
- Mr. Keven Cahoon,
- VP Enterprise Services
- Globecast
- Mr. Jeff Blankensop,
- Regional Manager
- NEC Display Solutions
- John Melillo
- Diversified Media Group
