The industry's first strategic guidebook for In-Store Digital Media has now been published by well-known consultancy, Retail Media Consulting. The book, Lighting Up the Aisle, is written by company founder Laura Davis-Taylor and Principal Consultant Adrian Weidmann. A compilation of observations, how-to's, ideas and inspirations for successfully igniting the power of consumer-facing technology in-store, it is available at http://www.lightinguptheaisle.com for $19.95. Written for retailers, brands, agencies and technology constituents alike, it is a simple, entertaining, common sense book full of insider field insights to serve as a nonsense strategic primer for anyone new to this exciting media.
