Deadlines for the POPAI Digital Signage Awards have been extended to this Friday, February 1st. The winners will be announced at Global Shop on March 19 at POPAI's Annual Awards Gala. The gala will take place at McCormick Place West in Chicago.
Entry information: https://contest.popai.com/
The POPAI Digital Signage Awards are a new addition to POPAI’s Outstanding Merchandising Achievement awards contest, which continues to be the industry’s largest and longest running awards contest. The annual competition celebrating its’ 50th Anniversary, recognizes the most innovative and effective marketing at-retail displays and programs which lift sales and make products memorable and enticing to consumers.
Entries compete for gold, silver and bronze honors in three divisions based upon length of time in the store; Temporary, Semi-permanent and Permanent. The divisions are further broken down into 28 categories such as Cosmetics, Entertainment, Snack Products & Soft Drinks, etc. Prestigious panels of judges comprised of producers, brand marketers and retailers identify winners through a two-round judging process. The first round is done online, where judges review images and case histories. The second round of judging is done in person at the OMA Awards area in the GlobalShop Exhibition. Judges evaluate the actual displays to formulate a final score. Scores are based on the display’s ability to increase sales, obtain retail placements and work strategically to position the brand in the retail environment.
In celebration of the 50th Anniversary, every entry:
* becomes a permanent part of POPAI's online Creative Gallery and gets special historical recognition
* receives a golden anniversary certificate of participation
* receives a limited edition golden OMA lapel pin
* gets a chance to compete for a Gold OMA Award.
