Edinburgh-based fashion footwear retailer Schuh, has launched digital signage window displays at their Edinburgh store. The project will see the retailer installing 42in Sanyo transreflective screens at a number of their flagship stores, including Manchester, Lakeside and Oxford Street in London.
- The objective of the digital signage is to provide a richer promotion of the various footwear brands on sale within the store and to entice more customers through the front door.
It will also be used to communicate to customers when the stores are closed by pointing them to their website and e based purchasing system.
Schuh appointed Hampshire based reseller TECknowledge as their partner for the system who recommended Vision Software and tools coupled with Navori.
Rather than having to place certain elements of their content (eg video) in pre-designed positions on their screens, using tecVISION has allowed Schuh to create templates for each footwear they brand to maximise impact.
Jason Park, Schuh's brand marketing manager said, "We have to keep up with the times, and digital content is right up our target customer's street. At present we allow brands to take 2 weeks static hanging window banners, but this vehicle will allow much more of them to advertise at any one time. It will also cut down on costs of printing these banners and transporting them to Stores on a fortnightly basis. It will also allow us to react to situations a lot faster like VAT change etc. We will run the trail from beginning of November 2009 until end of January 2010, and then review if we should roll out to further stores in the future."
