AccuWeather.com, the "World's Weather Authority," and EasyShadow LLC, a provider of indoor/outdoor advertising industry, have announced a partnership to integrate AccuWeather.com's content into EasyShadow's digital signage system. The collaboration gives EasyShadow's customers access to compelling real-time weather and news content delivered into their digital signage networks.
To create a robust signage network, AccuWeather.com and EasyShadow are offering weather and news content modules designed to attract viewers to digital signage screens. The modules feature AccuWeather.com's highly localized, accurate, reliable, and quality-controlled weather forecasts for more than 2.7 million locations worldwide, as well as entertaining AccuWeather broadcast personalities, animated Doppler radars, weather icons and unique weather indices. The high-resolution graphics and videos are available in a variety of customizable formats and multiple delivery methods to accommodate all major display platforms, and are fully licensed for digital signage applications.
The EasyShadow concept is a complete marketing information system, the first of its kind to incorporate real-time features into a complete media management platform with content control on demand. Aptly named easyMEDIAonline, the Internet-controlled digital signage system has single- to multi-window display capability, which provides the ability to advertise and inform in any video or graphic format in real time.
"Deployers of digital signage are looking to broadcast relevant information, such as the weather, to help draw attention to the screens and increase viewership" said Scott Homan, meteorologist and director of Out-of-Home Digital Media at AccuWeather. "Our content coupled with EasyShadow's Signage System will provide greater flexibility and choice."
"All digital signage content must be fresh or it will be ignored. Everyone is interested in the weather because it always affects them. It is an ever-changing message and always current. It will benefit all content being displayed to be seen and remembered" said Francesco Giannandrea, CEO of EasyShadow.
For more information on AccuWeather products/services, visit www.accuweather.com.
For more information on EasyShadow LLC products/services, visit www.easyshadow.com.
