Unbundle Your Value-Add By Tom Stimson, MBA, CTS published 1 June 16 In a world where over-delivering increasingly seems like an expectation, it can be difficult to justify charging extra for things like service agreements.
Preventing the Devaluation of Your AV Services By Tom Stimson, MBA, CTS published 9 November 15 When it comes to AV commoditization, no one is better at devaluing services than AV dealers themselves.
